A-players leave for reasons beyond salary. Three things keep them: meaningful work, public recognition, or flexibility to travel and be with family. Match what your company offers to what each person actually wants.
I think the most important aspect of retaining your A-players is to understand what they really want. It's easy to think, we're just going to pay more. But if you get into it, some people care more about work they're doing, or they care more about the recognition in front of their peers, or they care more about having the free time to be able to travel or take time off to be with their kids. And so if you find an A-player, the most important thing you can do is really understand what are their life aspirations, what do they really want, and then make sure that your organization is delivering that to them.
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