Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

📩 The money isn’t in the list

Name: 📩 The money isn’t in the list
Uploaded: 2026-01-22T21:34:03+00:00
Duration: 46 s
Channel: Joshua Nelson
Description: In this brief marketing monologue, Joshua Nelson argues that revenue does not come from the size of an email list itself but from the quality of the…

22 Jan 2026 · 1 min

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In this brief marketing monologue, Joshua Nelson argues that revenue does not come from the size of an email list itself but from the quality of the relationship with the subscribers. He stresses that list members must know, trust, and receive tangible value from the creator before any sales can occur. To cultivate that relationship, he recommends consistently "depositing value" by contacting the database two to three times per week. A practical shortcut he highlights is hosting a scheduled monthly webinar (e.g., Thursday at 3 p.m.) that provides a focused teaching moment, giving both a reason and a structure for outreach and deepening the perceived value of the list.

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He goes, the money isn't in the list. The money is in the relationship with the list. You're only going to have value in that list of the people that are on that list know you, have gotten value from you, believe that you can deliver world-class results for them. And so like, how do you develop relationship with the list? You got to deposit value. And really what we need to be doing is we've got to be touching that database. We're going to come up with a reason. To touch the database at least 2 to 3 times per week. One of the great shortcuts is doing monthly webinars because when we have a specific date and time, Thursday at 3 o'clock, you're going to be coming in and teaching something of value. It changes the dynamic of the reason to message the list.