Mike Carney, director of paid search, walks through paid advertising strategy for plumbing and HVAC businesses, from campaign structure to tactical setup. Monthly webinars help agencies showcase case studies, engage their list, and build authority while generating leads.
Chapters
Just wrapped up our monthly webinar for plumbing and HVAC SEO, and today we went deep on paid advertising and how to leverage paid ads in your plumbing HVAC home service company to, to accelerate growth. And what's kind of cool, this time I was able to bring on Mike Carney, our director of paid search. So I was able to talk big picture, like here's how you leverage paid search, here's why it works, um, some case studies and examples, and he was able to come in and really show some very specific nuance to how to set up the campaigns and how to structure great outcomes. And so if you're a home service company and you're looking to generate better results with paid search, you definitely want to check that out. If you're an agency owner and you're not doing monthly webinars, this is just a great way to create great content, to touch your database, to position yourself as a thought leader, to kind of think through great case studies and examples. I will be doing a workshop later this month on The Monthly Webinar Method and kind of how I structure that. You want to join us for that, drop workshop and I'll get you all the details.
