Joint ventures beat cold outreach and inbound marketing for scaling an agency. Partner with businesses already serving your ideal clients through revenue sharing or referral arrangements, and one partnership can push you to seven figures.
Looking at all the different things we can do to land clients— cold outreach, inbound marketing, marketing lead generation— at the very top of the hierarchy to build a multiple 7-figure agency is joint ventures. Finding people that are already doing business with those clients that you want to work with and finding win-win relationships on why they would refer you and bring you into the business, whether that's rev share, whether that's just goodwill, whether that's because they just want you to help their clients. You're only one joint venture away from a 7-figure agency or from your next 7 figures in your agency.
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