Agency owners skip the conferences and events where their clients actually gather. Show up in person, work a booth, speak on panels, network with organizers. You become the expert people remember and hire.
Show up in person. Show up where they're hanging out. As digital marketers, we tend to want to hide behind our computer on Zoom or on video or on social media. But the reality is your niche, your industry is gathering. There's gatherings happening within your niche in major markets across the country. And so find out where those industry conferences are happening. Find out where those mastermind meetings are happening and figure out how you can participate. Sometimes you can just show up and hang out. More often than not, you're gonna get the opportunity to pay to have a booth, right? And at least participate as a vendor, but always be looking for being present, hanging out in the after hours, finding out who runs those conferences so that you can look for opportunities to present, to add value so that you become even more known and looked to as an expert within that space.
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