Joshua Nelson argues that 90% of agencies stay stuck because they chase one-off projects instead of recurring retainers. Seven-figure agencies succeed by shifting to retainer pricing, which creates steadier cash flow and longer client relationships. He says he's helped over 100 agencies reach seven figures using this model.
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Odds are you already have a 5 or 6-figure per month agency on your hands. You're simply limiting yourself and it has nothing to do with your marketing, sales process, or even operations. Let me explain. Right now, 90% of agencies are struggling with growth because of one simple reason: unpredictable revenue. They fall into the trap of chasing upfront fees for one-off projects and high-ticket services when the 7 and 8-figure agencies do the opposite. The most successful agencies structure recurring revenue retainers, which means clients stick around longer, they get better results and are happier. And because of it, you're left with long-lasting relationships. Partnerships that mean steady growth for your business. The beautiful part is it all comes down to your pricing model. And the reason I know this approach works so well is because I've helped over 100 agencies scale to 7 figures and multiple 7 figures with this exact model. If you want the overview of how it works and how you can implement it in your agency, comment scale and I'll send it your way.
