Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The Simple Math That Every Business Owner Needs to See 🔥

Name: The Simple Math That Every Business Owner Needs to See 🔥
Uploaded: 2025-11-14T18:18:57+00:00
Duration: 1 min 14 s
Channel: Joshua Nelson
Description: In this presentation, the speaker outlines a practical framework for business owners to determine how many leads they need each month to achieve their…

14 Nov 2025 · 1 min

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In this presentation, the speaker outlines a practical framework for business owners to determine how many leads they need each month to achieve their revenue targets. The method starts with identifying the average conversion rate from lead to sale and the average value of each sale. Using these figures, the speaker shows how to calculate the required lead volume to meet a specific income goal. The talk then shifts to budgeting, emphasizing that owners must translate the lead requirement into a concrete marketing spend. The speaker proposes three budgeting tiers—conservative (maintaining current performance), growth-oriented, and aggressive (industry‑leader ambition)—and suggests allocating a percentage of revenue to marketing for each tier. By presenting these calculations and spend guidelines, the speaker helps owners visualize the financial commitment needed to generate sufficient traffic and leads, often revealing that current marketing budgets are insufficient.

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If we know that we need this amount of leads per month in order to hit that outcome, and we can do some simple math, right? We can help them figure out, well, what's your average conversion rate from a lead to a sale? What's the average value for a sale once you're in the home or once you're, you know, doing business with the client? And then you can really show them, all right, well, if you want to hit that target, this is what we're going to need to do. And the next thing you can do is really start to help them visualize their budget because a lot of businesses, when they think about their goal, right? They just think about in terms of here's where we want to go, but they never figure out like, okay, well, how much will I have to invest in my marketing strategy in order to make that a reality? And you can be the one to come in and say, hey, look, you know, if you want to stay where you're at in your business, you should probably be reinvesting this amount in marketing. If you want to be a little bit more aggressive, you want to kind of, you know, be in a growth-oriented mode, you probably want to invest this amount in marketing. And if you want to be super aggressive and you want to kind of be, you know, the industry leader, here's how much you should spend. And you can give them some frameworks in terms of what percentage of their of revenue they should reinvest in marketing. And a lot of times that's an eye-opener in itself because they start to see, wow, we probably need to spend more than we were thinking. And you kind of, you can justify it, right? If we want to create the traffic and we want to create the lead flow, then we're going to have to have the gasoline to light the fire.