Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The Ultimate Content Lever for Agency Growth | Digital Marketing Agency | Seven Figure Agency

Name: The Ultimate Content Lever for Agency Growth | Digital Marketing Agency | Seven Figure Agency
Uploaded: 2022-07-26T00:00:12+00:00
Duration: 55 s
Channel: Joshua Nelson
Description: In this presentation, Joshua Nelson advises digital marketing agency owners on how to accelerate growth by systematically nurturing their prospect…

26 Jul 2022 · 1 min

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In this presentation, Joshua Nelson advises digital marketing agency owners on how to accelerate growth by systematically nurturing their prospect database. He emphasizes contacting each prospect 2–3 times per week (or month) with value‑first communications—sharing insights, resources, or helpful advice—rather than direct sales pitches. Consistent, value‑driven outreach builds reputation within a niche and positions the agency as a trusted authority. To sustain this cadence, Nelson recommends producing a single, high‑impact piece of content each month: a live webinar. The webinar serves as a repeatable content lever that delivers fresh value, showcases expertise, and fuels the ongoing outreach sequence, creating a scalable engine for agency growth.

Chapters

We should be touching that list of prospects, that amalgamation of prospects that we've developed over the, the weeks, months, or years, and touch them at least 2 to 3 times per week. We need to add value to them. It can't just be, hey, do you want to jump on a meeting to talk about your online marketing? We need to be leading with value where they're like, wow, that was cool, you taught me something new, you shared a cool resource. Like, we need to be adding value. We've got to nurture them and we've got to offer help, right? This combination of your existing database is really where the magic starts to happen, right? This is where you start to become really known inside the world, inside the niche and the sub-niche that you're working within. That takes work, right? If you're going to be contacting your database 2-3 times per month, if you're going to be coming up with unique content that you can roll out, um, and really in my mind, one monthly webinar per month becomes the ultimate shortcut for this.