Joshua Nelson shows how a 5% boost in client retention can increase profitability by up to 90%, citing Bain & Company research. He raised his own agency's retention from 93% to over 99% using tactics from his free e-book, The Client Retention Handbook.
Digital marketing agencies need to see this. The one aspect that will make or break your agency's ability to grow and scale is your ability to retain the clients that you get. There was a study done by Bain and Company that found as little as a 5% increase in retention can result in as much as a 90% increase in profitability. So that's why I wrote The Client Retention Handbook. This book is a distillation of my best ideas and strategies, and really what's worked for me to improve our retention rate in our agency from about 93% to over 99% monthly retention rate. So, I wanna get this book in your hands completely free of charge, 'cause I know if you can implement even just a handful of the strategies in this book, you're gonna re— improve your retention rates, you're gonna feel better about your agency, and you're gonna be able to grow and scale and take things to the next level. Grab your copy now, and I can't wait to hear your success stories as you improve your client stickiness, your client retention, and ultimately your client experience.
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