Three metrics matter most for sales growth: appointments per month, close ratio, and transaction value. But retention starts in the first conversation. Track it from day one to build long-term relationships that actually stick.
Some of the most important metrics you should be tracking for your sales team are number of appointments per month, average close ratio, and then the average transaction value. I also think it's really important that you track retention. A lot of times we think of retention as something that happens after the deal is done, but a lot of the times the way the deal is set, the conversation that is had on the front end will dictate whether the client sticks around long term. So you want to be paying attention to that as well in your sales process.
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