Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

They ensure your operations run smoothly and every client gets results

Name: They ensure your operations run smoothly and every client gets results
Uploaded: 2026-01-11T18:00:47+00:00
Duration: 43 s
Channel: Joshua Nelson
Description: In this segment, the speaker likens an account manager to a quarterback in a business setting. While the agency handles operational tasks such as web…

11 Jan 2026 · 1 min

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In this segment, the speaker likens an account manager to a quarterback in a business setting. While the agency handles operational tasks such as web development, SEO, and content creation, the account manager orchestrates the overall strategy, serves as the primary communication bridge with clients, and ensures that all functional teams execute the agreed‑upon tactics. When a client raises a new request or issue, the account manager directs the appropriate internal team—whether web development, SEO, or others—to act, keeping the strategic objectives on track. Though not an independent business owner, the account manager is accountable for a portfolio, or "pod," of client accounts, overseeing their performance and progress.

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I'd like to think of an account manager as the QB in the business relationship. You've got your agency that does all the operations and the fulfillment. Then you've got your account manager. That's the QB. And they're not necessarily building websites or doing SEO or creating content, but they're responsible for the strategy. They're responsible for communication with the clients. They're responsible for making sure that all of the little pieces that are supposed to be implemented are getting done. And when the client has a question or they have an issue or they have something new they want to get done, like they're the one calling, hey, web dev team, go build this. Hey, SEO team, we're not coming up for these keywords. To where we need to. Let's make sure we're moving the needle forward with our strategy here. And they're not necessarily their independent business owner, but they're responsible for their client base and the pod of accounts that they manage.