Dan Kennedy taught the speaker that live events spark networking and sales. He went from a $40,000 job to running two seven-figure businesses by investing in training and surrounding himself with successful people.
One of the things I learned from Dan Kennedy, one of the godfathers of direct response marketing, is the power of live events. Dan always did is he would bring everybody together a couple times per year to spend time and the energy to network, to get new ideas and information. The content a lot of times led to a sales pitch. But there was power in the process of getting out of the day-to-day, plugging in the energy of a live event, being around other successful people, developing relationships. And and sharpening your saw. I was still working a J-O-B making $40,000 per year. But I invested in the training. I invested in the self-development. I took massive action. I believed that someday I would get there. And I can tell you today, we're running 2 multiple 7-figure businesses. And I would not be there if I hadn't made the investment, if I hadn't continued to take the action. The investments that you make in self-development will absolutely pay the best return on investment on the market.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
