Agency owners can land clients without ad spend by targeting a Dream 100 list of ideal prospects and reaching out personally across phone, LinkedIn, Facebook, and Instagram. Consistent contact through calls, comments, and likes generates appointments and new business.
Chapters
How to get clients for your agency without a huge budget. As agency owners, maybe we want to do Facebook ads, Google ads, retargeting, direct mail campaigns, big booths at sponsorship events. But sometimes we don't have a big budget. And what I found is you can land clients without spending a dollar in advertising if you're willing to invest your time. Really the best thing to do would be to hand select 10, 20, 30, 100 of your ideal clients. The types of companies you know you can help, types of companies you know have the budget that can afford what you're looking to do, and personally connect with them. What I encourage you to do is go multi-channel. Yes. We can drop stuff in the mail for them. That would be kind of like a Dream 100 approach where you're mailing. But if you don't have a budget for that, the best thing you can do is pick up the phone and call those companies. Find them on Facebook, find the owner on LinkedIn, find them on Instagram, connect with them, like their posts. And if you're connecting with 100 or so prospects in this way on a consistent basis, you will get attention, you will get appointments, you will get at-bats, and ultimately you will get clients without a huge budget.
