Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

This ad works better than most agency ads

Name: This ad works better than most agency ads
Uploaded: 2026-01-21T18:44:48+00:00
Duration: 32 s
Channel: Joshua Nelson
Description: In this short segment, the speaker (Joshua Nelson) recommends the simplest yet highly effective ad format for local service businesses such as plumbing…

21 Jan 2026 · 1 min

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In this short segment, the speaker (Joshua Nelson) recommends the simplest yet highly effective ad format for local service businesses such as plumbing and HVAC. The core idea is to use a genuine‑looking photo of the business owner with their family, presenting the owner as a relatable, home‑based, locally owned individual (e.g., “Bob”). By loading multiple such images and emphasizing a personal, local angle, the ad feels less like a commercial and more like a trusted recommendation, which captures audience attention and drives better performance for these niche service ads.

Chapters

The most simple ad you can run, it defies reason, is a real-looking image of you with your family. That ad tends to work really well because it captures the attention of the audience. It doesn't feel like an ad. And so there's like this personal angle play that you can run where you load up 10 pictures of you with your family and say, hey, this is Bob. I specialize in helping plumbing and HVAC companies. I'm a home-based, local, individual-owned business. Those types of ads perform really well.