Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

This Is What Your Clients Care Most About | Seven Figure Agency

Name: This Is What Your Clients Care Most About | Seven Figure Agency
Uploaded: 2024-05-08T19:28:53+00:00
Duration: 51 s
Channel: Joshua Nelson
Description: In this brief talk, the speaker challenges marketing agencies to focus on the core reason clients engage them: to drive sales and business growth. He…

8 May 2024 · 1 min

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In this brief talk, the speaker challenges marketing agencies to focus on the core reason clients engage them: to drive sales and business growth. He argues that clients are primarily concerned with tangible financial outcomes—how much they spend, the number of leads generated, and the return on investment—rather than technical metrics like analytics dashboards, heatmaps, or other data‑heavy details. The speaker urges agencies to position their services around measurable ROI and growth, emphasizing that showcasing exponential returns is what truly matters to clients.

Chapters

There's a reason your clients hired you. There's something specific that they want. I just want you to think about this. You know, why did they hire you? What are their desired outcomes? And do they really care about the technical mumbo jumbo? What I'm gonna suggest is they hired you to increase their sales. Whether you're doing SEO or pay-per-click, social media, email marketing, funnels, bottom line, if you're a marketing agency worth your salt, you're showing them how to spend money with you and get an exponential return on investment by marketing, right? So they hired you for sales. What do they care about is, Am I getting my money back with the return? Am I going to grow my business? And I don't think they do care about the technical mumbo-jumbo. For the most part, you know, yes, they get analytics and, you know, Hotjar data and heat mapping and all this fun stuff. But really what they care about is how much did I spend? How many leads did I generate? And what's my return on investment?