Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

This is what your marketing agency's clients care most about ☝️ | Seven Figure Agency

Name: This is what your marketing agency's clients care most about ☝️ | Seven Figure Agency
Uploaded: 2024-01-25T20:46:30+00:00
Duration: 27 s
Channel: Joshua Nelson
Description: In this segment, the speaker stresses that marketing agencies should prioritize clear, strategic reporting focused on key performance indicators (KPIs)…

25 Jan 2024 · 0 min

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In this segment, the speaker stresses that marketing agencies should prioritize clear, strategic reporting focused on key performance indicators (KPIs) rather than over-reporting or hiding behind technology. While agencies often highlight metrics like links, citations, rankings, and traffic, the core concern for clients is the return on investment (ROI) – specifically how much they spent, how many leads were generated, and whether those leads translate into profitable outcomes. The message urges agencies to align their communication and reporting directly with the client’s ROI expectations.

Now, when it comes to effective communication, we want to make sure we're not over-reporting and we're not hiding behind the technology. So number one, we want to make sure we dial in some strategic reporting and KPIs. Your client cares about one thing: did you generate a return on investment for me? Right? Yes, we want to drive links. Yes, we want to drive citations. Yes, we want to move up rankings. Yes, we want more traffic. But at the end of the day, what they care about is how much did I spend, how many leads did I generate, and is there a return on investment?