Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

This is where to find the best leads... | Seven Figure Agency

Name: This is where to find the best leads... | Seven Figure Agency
Uploaded: 2024-08-13T17:29:03+00:00
Duration: 58 s
Channel: Joshua Nelson
Description: In this segment, the speaker outlines three primary approaches to building a prospect list for niche B2B services. First, they note that running owned…

13 Aug 2024 · 1 min

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In this segment, the speaker outlines three primary approaches to building a prospect list for niche B2B services. First, they note that running owned marketing channels such as Facebook and Google ads typically yields the highest‑quality leads. Second, they critique the practice of scraping contact lists, warning that scraped data often lacks owner‑level contact details and results in generic email addresses that reduce outreach effectiveness. Third, and most prominently, they advocate for purchasing membership data from paid industry associations. Using the example of the Plumbing Heating Cooling Contractors Association, they explain that joining such an association provides access to members' names, phone numbers, and mailing addresses. The speaker highlights two key advantages: (1) the ability to craft affinity‑based outreach by referencing the shared association membership, and (2) the assurance that members are quality organizations investing in continuing education. The association list is presented as the foundational source for prospecting.

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But when it comes to building a list of prospects within your space, you know, the typical thing we think of, run our own marketing, Facebook ads, Google ads, and those are the highest quality leads. The other option would be to scrape the list. Not a huge fan of scraping the list. Usually you're going to get not the owner's contact details, you're going to get a generic email that's being used, so your connections aren't going to be as effective as they could be. Number 1 is the association. Within your niche, there's a, a paid association that members participate in. In my example, we work with plumbing and HVAC contractors. There's this organization called the Plumbing Heating Cooling Contractors association. Join that association, get the names, phone numbers, mailing addresses of their members. That association has two major benefits. I'm able to draft on affinity. So once I've got the list, hey, I'm reaching out to you because you're part of this association. So that's one massive benefit of joining the association. Number two is we know that they're quality organizations. They're investing in continuing education and they're participating. So I really like the association list. It's kind of the base list that you prospect into.