A marketing agency framework to book five strategy sessions weekly: build a list of business owners earning $1-10 million, create authority content like webinars and case studies, then run paid ads on Facebook, Instagram, and Google to convert them.
This is the system to get 5+ strategy sessions week in and week out and have your agency on a consistent growth path. First things first, what we need is a list of like the owners, their phone numbers, their email addresses, their contact details, and we want to find the top 20% of the industry. The ones doing $1 million to $10 million per year in revenue on Facebook, on Google, so that we can advertise our value. So step 1 is we've got to get the list. We've got to do some level of cold outreach. Step 2 is we want to start to position ourselves as the expert. We do that through inbound marketing. What we're going to do is we're going to create webinar content, podcast content, case studies and examples so that people can be exposed to our value, lean in, get pixeled in our audience, and ultimately schedule in. 3 is marketed lead generation. If we've got the content and we've got the list, now we can laser target those clients, those prospects that we want to do business with on Facebook, on Instagram, through Google and Google retargeting.
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