This Thursday & Friday! Seven Figure Agency Roadmap LIVE

I wanted to come on this quick Facebook Live video to remind you the 7-Figure Agency Roadmap, our 2-day workshop is coming up Thursday and Friday of this week, so there's just a few days left. And we're gonna be talking all about how to grow and scale your digital marketing agency. Really, if you're at like 6 figures or beyond and you're trying to figure out how do you kind of get into a more consistent flow of landing clients, how do you put the systems and procedures in place so you don't have to do it all yourself, this event is going to be a game changer for you. Again, if you haven't registered yet, there's still time. We're doing this virtual. In the past, we've done this live and in person. Everybody comes down to Miami, we roll up our sleeves for 2 days, we unpack the ideas and concepts from the book, The 7-Figure Agency Roadmap, and you walk away really clear with a great plan on how to take things to the next level. With COVID-19 and kind of travel restrictions, we've decided to run this virtually. So it's 2 days where you can do it from the comfort of your own home, your own office, and whatever city, whatever part of the world you happen to be in. I promise you, if you apply yourself and you plug yourself in, this can and will be a game changer. So we've got a 165-page workbook that we go through as part of this process. We're gonna send this to you digitally if you're registering at the last minute. Several of you, we mailed this out to you so you've got it What I want to encourage you to do is have the workbook either like downloaded to your iPad. I'm a big fan of working from the iPad. So if you have one of the newer iPads with the Apple Pencil, you'll be able to flip right through it, take notes, write things as you go. The other option would be, you know, have a worksheet printed out, right? And if, you know, if you can get to the printer and have this printed in advance for yourself, that would be the That would be great. Regardless, this is going to drive the 2 days. What I wanted to do is just give you a quick preview of some of the key things we're going to be covering. That way, you know, if you're interested in participating in this, you don't miss it, right? I'm gonna be doing this the last time for all of the year. So this is your last chance to plug in and participate in this. If you're already registered, I'm super excited about being there. Give me a thumbs up, give me a yes, give me something to say, I'm coming, I'm excited. I'm gonna be there. So let me share my screen here. And this is the workbook in a digital format. And of course, you're all gonna get this in a digital format. And this is what we're gonna be covering. We're really talking about, you know, the business model fundamentals. I really believe there's a shift that has to take place. From what got you to 6 figures isn't going to get you to 7 figures, right? So we're gonna talk about the business model fundamentals, the things you have to look at differently in order to go from 6 figures to 7 figures and beyond. So that's where we're gonna start. I found that I got to 6 figures, I stalled there for years and years and years, couldn't make enough money to pay the bills, couldn't make enough money to kind of even get by, and then I changed my model. I got the right model and I was selling the right thing in the right way with the right packaging, and all of a sudden the same effort resulted in exponential growth. Our digital marketing agency went from floundering at like 6 figures to having a multiple 7-figure digital marketing agency that made the Inc. 5000 list of fastest growing companies the last 4 years in a row in the United States on the Inc. 5000 list. So I just know that having the right model can change everything. So that's where we start with the right business model. Then we talk about service offer structuring. If you want a business that can scale, in that you don't have to do it all yourself, you have to simplify what you're selling. You have to be selling something that can be handed off to somebody else that can implement it and get consistent, measurable results for your clients. The other thing, you know, that's one thing, some people have their model and it's just too complicated. There's too many things going on, there's no consistency with the way that it's executed, right? You wanna make sure that you've got the right mix of services that are going to serve the market you choose to work with in a way that knocks it out of the park for them on a very consistent basis, where you can get clients, you can crush it for them, and they're like, "Wow, this was amazing. I'm so glad I chose you guys." But you can also do it in a systematized way so you don't have to do it all yourself. So we're gonna spend some time dialing in that service package structuring in a way that's going to make financial sense for you and the clients that you work with. This is critical to kind of make that shift from 6 figures to 7 figures and beyond. From there, we're gonna unpack the ultimate agency funnel, right? What we want to move from is from chasing clients down, relying completely on referrals, to having a funnel where prospects come to us pre-positioned to buy because we've positioned ourselves as the go-to expert, right? And so we're gonna unpack the Ultimate Agency Funnel, which is the process that you can use to put out good content, to get prospects to raise their hand, to schedule in on your calendar, and come into you on a, on a, in a way that's, that's warmed up and excited about hiring your services versus the competition. And then we're gonna, we're gonna go deep on how to land clients, right? Really what we wanna move from is landing a project here and there, or a client a couple times a year, to consistently being able to land 3 to 5 new clients month in and month out or more, and have that consistent growth of our recurring revenue. So that's really where we're gonna start day 1. We're gonna talk about the stages of agency growth and kind of the, the different pivots you have to make as you go 7 figures and beyond. We're gonna unpack the 7-figure agency model, which I also have drawn out on the board behind me, which is really around how do we build a business that can really scale, that provides us with the money we need to pay the bills, the freedom we need to live the desired lifestyle and kind of do the things we wanna do and not be tethered to a job 40, 60 hours a week, and then the impact, like knowing that what we do matters, that the clients we serve are getting great results, And ultimately, the people that we employ, the team that we put in place, are developing their careers. We're having a huge impact because of the business and the way that we choose to operate it. And, you know, we're gonna make this workshop style. So this isn't one of those sessions where, you know, we're just gonna spend 2 days with you looking at me for hours and hours. It's very much, here's the concept, here's how you would implement it, now think about it, now start working on it, in your workbook, and that's why there's a 167-page workbook to drive this entire process. So this, I mean, this is all around building your, your business model, making sure you've got clarity of goals, making sure that you've got the right program and the package built in a systematized way, actual swipes and deploys and examples of how to package your, your stuff, and then how to go out and land clients, right? How to tap into inbound marketing, marketed lead generation, cold outreach, associations, joint ventures, to get new clients on a very, very consistent basis. Then we unpack the Ultimate Agency Funnel, the actual, you know, the opt-in process, the confirmation process, the appointment funnel, the hot lead follow-up that can get those prospects to enter your world pre-positioned to buy on a very consistent basis. We share examples and case studies of each of these so that you can not just hear about it, but kind of connect the dots. Okay, this is how I will put this in place. Place into my digital marketing agency. And lots of examples, because we want you to be able to have this ready to rock and roll so that you can put it in play and start getting the results right out of the gates. We talk about cold outreach, right? Sometimes we need to be doing cold outreach out of the gates to develop our seed list, to warm that seed list up, to get that list of prospects to know, like, and trust us. We're going to talk about how to get the list, We're gonna talk about the types of messages to put in front of that list via email, via text message, via phone call, via social messaging to get them to express some level of interest in what, you know, what it is we have to bring to the table. And we're gonna kinda map out the key plays that have worked best for us and the agencies that we work with that you can put into your system, press send, and have, you know, this cold outreach mechanism happening and warming prospects up. On a consistent basis. Then we're gonna talk about the Client Attraction Method, which is how do we shift from chasing clients down to getting clients to come to us. This is where things get fun. This is where things start to get exciting, and it's really around positioning yourself as the go-to expert. We're gonna talk about the 9 key positioning assets and the concept of moving from cold peppering your database to starting to develop a relationship with that database so they come to you prepositioned to buy. We're gonna talk about running webinars as a nurture mechanism as opposed to a conversion mechanism and how you can create webinars on a monthly basis that position you as the expert, that drive your content engine, but also get prospects scheduled in on your calendar on a very, very consistent basis. And so we're gonna talk a lot about landing clients and then we're gonna shift to delivery, right? Which is how do we get this done? How do we implement this in the real world? A lot of 6-figure agencies, one of the key pivots they need to make is from being a generalist to being a specialist, to being in one particular niche. So we're gonna do what we call a niche selection brainstorm, which for those of you that don't have the niche yet, maybe you've got a couple different verticals that you're in, you've got a couple different niches that you're thinking about, we're gonna help you get really clear what's the right niche for you, what's gonna be the fastest path to consistency, so that you can get past this analysis paralysis, but really be able to say, "Yes, this is the niche I'm gonna go into, and this is where I'm gonna laser focus my attention." We're gonna spend a lot of time talking about how to serve the clients, right? I talked about being able to knock it out of the park for your clients in your world. We're gonna talk about how to scale content. A lot of times we gotta create blog posts, we gotta create social posts, we gotta create website pages and things like that. We're gonna talk about how to scale your content development team so that doesn't become a bottleneck. Most six-figure agencies are either writing the content themselves or they have like one or two freelancers and they bottleneck at two clients any given month or they bottleneck at three clients. And so we wanna give you a scalable content strategy. From there we're gonna talk about the client retention maximizer. Because if we can't retain the clients that we get, We're gonna take one step forward and one step back. And so the Client Retention Maximizer is all around how do you create a world-class experience? How do you map out the first 90 days of that business relationship so that they get tremendous value, they get quick wins, and they have no question, they've got the right company, they're in the right place, and they're in for the long term, right? So there's strategy, there's thought process that goes into this. We're gonna map out your onboarding process, we're gonna map out your first 90 days so that you can hit the ground running and you can have a great initial impression with the prospects that you work with. So we're gonna give you lots of very specific, like, plug-and-play strategies to kick things off in a really, really effective way. And we're gonna talk about scale, right? One of the biggest things that you need to figure out to go from 6 figures to 7 figures and beyond is how to stop doing it yourself and how to start building a team. How to stop thinking how, how do I do this, how do I do this, how do I do that, to who can I put in place, who can I hire, who are the best of the best to help me do this within my business. And really the key to get this done, the key to scale your business is to think like a real business. And that starts with having an organizational chart, And so we're gonna share with you guys our organizational chart of a scaled multiple 7-figure digital marketing agency, and we're gonna roll up our sleeves, we're gonna figure out what are the key positions in this business as it sits today, what are the hats that you're wearing right now, what are the things you like, what are the things you hate, and what do you need to move yourself from first, right? We're gonna get really clear on what are your next 1 to 2 hires that you need to have in order to get things off your plate so that you can focus on the things that you do best, which is ultimately what's gonna move your digital marketing agency forward most quickly, most efficiently. And then we're going to, we're gonna get really clear on what that scale plan looks like. How do we hire? How do we train? How do we recruit? How do we then put systems and procedures in place so those people can do a better job than we were doing it ourselves? So we're gonna cover a lot of ground. This is just what's in the notebook. This is what you get when you register for this event. It's gonna be 2 amazing days. If you haven't registered yet, I really wanna encourage you, get yourself registered. This has been a game changer for others that have come through this process in the past. I promise you it can and will be a game changer for you. So if you have any questions about this, let me know. If you haven't registered yourself yet, be sure to get yourself registered. And I look forward to seeing you Thursday and Friday. I'm on a mission to help 100 digital marketing agencies go to 7 figures over the next 5 years. I truly believe that you can and will be one of them, and this event is really the foundation that you need in order to get the right model, the right client attract— Take your business to the next level as quickly as possible. So I look forward to seeing you there. Let me know in comments if you're excited or if you have any questions. And I'll talk to you soon.