Set prices based on the revenue your service generates for clients, not your costs. A growth program might promise $50,000 to $100,000 in additional revenue, and you price it to capture a slice of that gain.
So value-based pricing is pricing your service based on the results that you deliver versus just trying to figure out how much does this cost me? What should my profit margin be? I really believe you want to try and develop a growth program for your industry. It should be based on if I'm going to help these companies that I work with generate $50,000, $60,000, $100,000 in revenue, then I can price that accordingly.
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