Three platforms help agencies report client performance: Agency Analytics for cost-effective metric aggregation, Google Looker Studio for customizable dashboards, and NinjaCat for pulling complex data sources. The speaker's agency uses NinjaCat despite higher costs.
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When it comes to retention and reporting, there's lots of different platforms out there to pull in the information, like how much do they spend, how many leads they generate, drill down on even more detailed information. Top 3 that we see for agencies are Agency Analytics, which is a very cost-effective platform that pulls in a lot of these data points. Obviously, Google Looker Studio takes a little more customization, but a world-class platform by Google to really present your data to your clients. And then NinjaCat is also a great platform, a little bit on the more expensive side. As I think about the 7-figure agency community, the clients here use Agency Analytics. Many are moving towards Looker Studio and kind of customizing that platform. For our agency, we use Ninja Cat. It just gives us the ability to pull in lots of data points and simplify what the client sees.