Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Track 15 strategy sessions a month, not vanity metrics

Name: Track 15 strategy sessions a month, not vanity metrics
Uploaded: 2025-10-19T17:00:38+00:00
Duration: 34 s
Channel: Joshua Nelson
Description: In this concise advisory video, the speaker argues that early-stage agencies should prioritize a concrete KPI: scheduling at least 15 strategy sessions…

19 Oct 2025 · 1 min

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In this concise advisory video, the speaker argues that early-stage agencies should prioritize a concrete KPI: scheduling at least 15 strategy sessions each month with prospects in their target industry. These sessions don’t have to be formal sales calls; they can be informal meetings, phone calls, or even podcast interviews. The primary purpose is to ask probing questions, understand industry challenges, and surface problems the agency could potentially solve, rather than focusing on vanity metrics or immediate sales outcomes.

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I think a KPI you want to focus on early in an agency is the number of strategy sessions scheduled per month. And the KPI, I would say the minimum number is 15 strategy sessions every single month with prospects within your space. And that may be a large number. It might feel like a large number early on, but you could say, hey, look, that might not be a sales appointment. It might just be a meeting with a prospect that I can ask some questions and understand the industry better. It might be you set up a podcast just to interview people within your space, but the goal is at least 15 appointments with people within your industry to have conversations, to identify challenges, and ideally start to ask if they've got a problem that you could solve.