Most churn happens in the first 90 days. Track each client's name, account manager, products, and onboarding date on a simple sheet. Log why they leave and you'll spot patterns that can cut churn by roughly ten percent.
You should be keeping track. You'd have a— you should have a sheet, name of client, who the manager was, what products do they have, when did they come on and when do they leave. Because time has— most of our churn happens in the first 90 days. After that, churn goes down dramatically. After a year, it's like non-existent, right? So how do you get past that 90-day threshold is huge, and 180-day. And so you want the time, and then you want those like reasonings behind it, right? And you start building up that data, you're going to start having some real good consistency of like Dude, I could probably knock out 10% of my churn if I do X, Y, and Z.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
