Database marketing drives the best results for service businesses like plumbing. Satisfied customers refer easily and don't haggle on price, but most businesses never ask for those referrals. That gap is where the real opportunity sits.
Where do you feel like the most result for your client comes from, and where are they perceiving the most value? Just curious from the client's perspective in terms of what you bring to the table.
Yeah, absolutely. So database marketing is number one, absolutely. Interesting. Simply because it's— in most businesses, if they're business to consumer, as far as even in the plumber niche or any of those other niches, somebody who's already written you a check, already happy with your services, that is arguably the best advertising that you can possibly have out there, is somebody that's referring your business. Because a referral is the easiest deal to close, there's less price resistance, all those wonderful things. And the problem that we're really solving is that they all know that they should be doing it, but none of them will actually take the time to pick up the phone and do it.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
