A podcast partnered with Boston Consulting Group on a giveaway contest for headphones. Despite doubts that high-earning consultants would care about a modest prize, hundreds entered. The contest drove significant audience growth.
You know, one example that springs to mind is we, we produce a podcast with, with Boston Consulting Group. They've got a huge audience of very high-paid individuals, right? They're very successful consultants. We figured that we'll try the contest, but we don't really think it's going to work because like, what is a, what is a consultant earning a couple hundred grand minimum care about winning a pair of headphones? But you would be amazed. People love free stuff. Doesn't matter how wealthy, how good, well you're paid. You still care about free stuff. So we had, you know, hundreds and hundreds of people complete that contest, and it had a tremendous impact on the growth of the shows.
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