Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Use "lumpy mail" to capture attention and stand out from the digital noise

Name: Use "lumpy mail" to capture attention and stand out from the digital noise
Uploaded: 2026-04-11T16:01:48+00:00
Duration: 43 s
Channel: Joshua Nelson
Description: Send physical gifts like a self-published book, cookies, and chocolate-covered strawberries to plumbing and HVAC prospects before calling them. The…

11 Apr 2026 · 1 min

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0:43

Send physical gifts like a self-published book, cookies, and chocolate-covered strawberries to plumbing and HVAC prospects before calling them. The "lumpy mail" stands out from email and gives you a reason to follow up, making prospects more likely to pick up the phone.

Chapters

So with the Dream 100 outreach process, the idea would be you're dropping some gift on them on an ongoing basis. And so we publish our book for plumbing and HVAC companies called How to Triple Your Sales by Getting Your Internet Marketing Right. That's usually the gift that we lead with because it's a value add. It's not something they're going to throw away, captures their attention. It's lumpy mail. But from there, we send cookies, we send chocolate-covered strawberries. Sometimes we'll send like a very intentional gift based on an award that they got. So just being creative with those gifts. The idea is to soften the beach, right? So that when you call them, you're not just saying, hey, you know, like, we want to do business. You're saying, hey, we just sent you this thing. Did you get it? Awesome. Hey, we're really excited about the opportunity to just chat with you and see if there might be an opportunity. That reduces the resistance and it gives you a reason to call.