In this informal video shoot, Joshua Nelson, Danny, and Jamie Paredes discuss a comprehensive video marketing strategy aimed at positioning agencies as go‑to experts in their niche. They outline three types of funnel videos—top‑of‑funnel brand‑awareness clips, middle‑of‑funnel connecting videos that address pain points and offer checklists or e‑books, and bottom‑of‑funnel transactional videos that drive call‑to‑action scheduling. The conversation covers content syndication on Facebook and Instagram, retargeting across all funnel stages, and the importance of high‑quality, on‑camera presence, emphasizing multiple takes and feedback to achieve a professional look. Jamie explains his service offering through IntergaVideos/EnergizeVideos, targeting agencies and franchises that need high‑ticket retainer clients and are comfortable on camera. The group stresses that video is an investment in positioning and professional credibility, encouraging viewers to create and distribute strategic video content to grow their digital marketing agencies.
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Good, nervous, I tell you, to be frank, nervous to be shooting, but excited. Excited. Excited for what's happening today, yeah.
So we all know that in order to position ourselves as the go-to expert within our niche, we gotta create great content, we gotta get that content syndicated. We're thinking about Facebook, we're thinking about Instagram. Tell me a little bit about the types of video we're shooting here.
Yeah, I mean, we're shooting top of the funnel videos, brand awareness, that's one thing, connecting videos, videos that are gonna connect to pain points, with prospective clients and then transactional videos which are going to call them into downloading the good old checklists and the ebooks and all that good stuff. So I'm excited for all that's happening today. Yeah.
Awesome, man. Well, good stuff. You're crushing it on camera so far. Well done.
Thank you, Josh.
We've got the rockstar video crew behind us with Jamie Paredes.
What's up? How are you guys?
Jamie, thanks for putting this together.
You're very welcome.
So talk to us a little bit about the strategy, kind of like top of the funnel, bottom of the funnel, middle of the funnel, and what we're gonna do with all this video. Sure.
So, uh, taking a page out of Ryan's, uh, webinar, what, a few weeks ago, maybe a month ago, um, we've been doing this for my, for my business for, uh, multiple months now, almost 6 months. Uh, but same idea. So it's a top of funnel branding like, uh, Danny mentioned. Uh, middle funnel, we're gonna opt in, we're gonna have a checklist, an ebook, somewhere where somebody gets information. And bottom of funnel, we're gonna ask, ask them to schedule a call. And then beyond all that, we also have retargeting, which is gonna hit every single piece of the funnel. And the idea is we get, you know, Danny, a whole bunch of leads, a whole bunch of new clients each and every day. And that's the goal. So, yeah, so thank you for allowing me to use your office too, which is great.
Absolutely. Great stuff. Be sure you're creating good, high-quality content. The creative matters. Anything to say as we wrap up here, Danny?
Yeah, you know, I'd like you to also give feedback because, you know, a lot of times, like, it's just not perfect. The first shot is not always perfect. We have to do videos how many times? 3, 4 takes for us to get that one. So that repetitiveness, we've been here a couple of hours. He's a natural. He's just like the GOAT of market positioning with video. But you guys should also, all of you guys should go out there and put yourselves in front of a camera. I'm telling you, when I invested back in getting some videos done, that was one thing that I could always send out to market leaders, to people that didn't know who I was. And that just gives you that that next level edge. So whenever you get a chance to do this, definitely do it. It's an investment in your business, in your positioning, and it just makes you look professional, which is what we all are here.
Yeah.
Good stuff. So Jamie, if someone wants help with this, you know, this is not a 7-figure agency service, although we'll teach you the strategy. Talk to us about what kind of service is behind this.
So my business, we do video now for almost 7 years. It's www.intergavideos.com. And we're working with now with franchises, working with agencies that want to get high-ticket retainer clients and they feel and they know that video is the way to do it. We only want to work, quite frankly, I think this is important, people like Josh, like Danny, who feel comfortable in front of the camera. That's part of the success is positioning, like Danny said, how you come across and unfortunately not everybody has the right demeanor, has the right personality, so that's important and you have to learn it. So that's part of the game and if you are interested interested in learning more, please contact me there.
How do they contact you?
Go to www.energizevideos.com and schedule a call with me.
Good stuff. Thanks for joining us on this video. Wish us luck. We got a lot more cool footage to shoot here in the, you know, in the hours ahead. But, you know, just be focused on creating great content, positioning yourself as the go-to expert within your space, and want to see all of you guys take your digital marketing agencies to the next level.
