Walk clients through industry changes so they understand what’s coming next

29 Nov 2025 · 0 min
0:28

In this brief segment, the presenter advises consultants to begin client conversations by outlining upcoming industry trends for the new year. The goal is to set a contextual frame that highlights major shifts such as AI advancements, generative search results, and algorithm updates. By doing so, consultants not only inform clients about the evolving landscape but also position themselves as knowledgeable thought leaders who are actively monitoring and anticipating these changes.

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