Marketing agencies should stop pitching SEO metrics and start promising sales growth. Find the client's core need, usually more revenue, then position yourself as the solution that delivers it.
And probably the most fundamental thing I wanna make sure you do is that you sell the holes and not the drill. Your client doesn't care about how many links you got, or what rankings they got, or how much additional traffic they got. What is it that they actually care about? What's the hole that they're focused on? That's sales. They want new sales in 2024. They wanna grow their revenue. They wanna continue to take things to the next level. And as a marketing agency, what you need to bring to the table is sales. And so focus on how you're gonna make it rain for the client, focus on how you're going to generate revenue growth, not all the technical mumbo jumbo that goes along with it.
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