Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

We use one dashboard to show spend, leads, and ROI clearly

Name: We use one dashboard to show spend, leads, and ROI clearly
Uploaded: 2026-02-22T18:01:08+00:00
Duration: 39 s
Channel: Joshua Nelson
Description: In this video, the speaker explains a Google Looker Studio dashboard they built to consolidate key marketing performance data in a single view. The…

22 Feb 2026 · 1 min

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In this video, the speaker explains a Google Looker Studio dashboard they built to consolidate key marketing performance data in a single view. The dashboard automatically pulls in the agency's management fee, ad spend from Google Ads and Local Service Ads, and tracks lead generation across phone calls, web form submissions, and online scheduling. It calculates the average cost per lead by dividing total leads by total ad investment, and then uses benchmark conversion rates and average transaction values to project expected revenue and return on investment. The purpose is to provide clear, real‑time insight into spend efficiency and profitability for clients.

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We set up a separate dashboard now in today's market. It's actually powered by Google Looker Studio, so it pulls in like what our management fee is and it pulls in automatically how much was invested in Google Ads and local service ads. And then it also tracking in how many leads were generated. So we're tracking phone calls, we're tracking web submissions, we're tracking online scheduling, and it'll say, hey, you got a total of X, whatever it is, 75 leads. And then it automatically will display here's how many leads you got divided by how much you invested. So this is your average cost per lead. And then we use some projections based on average conversion rate an average transaction value to show them, well, if you're on benchmark, that should have generated X amount in revenue, which is an X times return on investment.