Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

What is the ideal benchmark for client retention? | Seven Figure Agency

Name: What is the ideal benchmark for client retention? | Seven Figure Agency
Uploaded: 2023-10-31T20:20:47+00:00
Duration: 53 s
Channel: Joshua Nelson
Description: A digital marketing expert who has worked with hundreds of seven-figure agencies says the realistic target is 97% monthly client retention. Anything…

31 Oct 2023 · 1 min

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A digital marketing expert who has worked with hundreds of seven-figure agencies says the realistic target is 97% monthly client retention. Anything higher is impossible at scale due to market competition and client business changes. Hitting 97% puts you in the top 1% of agencies.

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Having worked with now with hundreds of digital marketing agencies that have gone to 7 figures and multiple 7 figures, 100% churn at scale or 100% retention at scale doesn't exist, right? No matter how good you are, no matter how dialed in your positioning, no matter how fantastic the client service you create, there's going to be some level of churn once you get to a certain level in your agency, right? There's a lot of competition in this space, so you know, the greener grass is always a thing. There's also businesses change change, right? The owner changes, they sell their business, they go a different direction. So what I like to say is ideally if you can shoot for 97% monthly retention within your digital marketing agency and you can hit that consistently, you're doing really well. You're in the top 1% of digital marketing agencies in this space.