Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

What matters most to your digital marketing agency clients?

Name: What matters most to your digital marketing agency clients?
Uploaded: 2023-03-15T17:39:32+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this concise video, Joshua Nelson advises digital marketing agencies on how to structure their monthly client reports to boost retention. He…

15 Mar 2023 · 1 min

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In this concise video, Joshua Nelson advises digital marketing agencies on how to structure their monthly client reports to boost retention. He emphasizes three pillars—world‑class onboarding, effective communication, and success management—as the foundation for a strong client relationship. The core of the reporting strategy is to simplify the data presented to three client‑centric metrics: total ad spend, number of leads generated, and the resulting return on investment (ROI). By focusing on these tangible outcomes and avoiding technical jargon, agencies can clearly demonstrate value, satisfy client expectations, and increase the likelihood of retaining clients on a monthly retainer.

Chapters

I wanna talk a little bit about reporting and what you should report to your clients on a monthly basis and, and really how you can improve your retention by being strategic with what you show and what you don't show. When it comes to reporting, we wanna have world-class onboarding, effective communication, and success management. Just think for a second about why your clients pay you on a monthly retainer for your agency-related services. I just want you to think about that for a minute. The real reason they hired you was because they believe that you can take their dollar and turn it into a return on investment through the marketing strategies that you implement. Most your clients don't really care about all the technical mumbo-jumbo. If you can boil your reporting down to how much did they spend, how many leads that were actually generated, and if you can help them know what the return on investment is, you can answer those 3 questions for your clients, they're gonna feel real good, especially if there was a return on investment.