Would you recommend cold emails, Facebook ads, or LinkedIn for getting into a niche?

Name: Which Marketing Channel to Use?
Uploaded: 2022-02-09T01:00:00+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this YouTube segment, Joshua Nelson responds to David’s question about the best channel—cold email, Facebook ads, or LinkedIn—to break into a niche…

Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Which Marketing Channel to Use?

9 Feb 2022 · 1 min

Watch on YouTube

0:56

In this YouTube segment, Joshua Nelson responds to David’s question about the best channel—cold email, Facebook ads, or LinkedIn—to break into a niche market. He advises against picking a single platform and instead recommends testing all three, emphasizing that success hinges on how effectively each channel is executed. Nelson references a recent hour‑long conversation with renowned marketer Frank Kern, noting current industry shifts: Instagram usage is declining, Facebook remains active but is being reconsidered, and Google Ads are less prominent. He also acknowledges the growing interest in LinkedIn as a new targeting venue, but stresses that any channel can work if leveraged properly. The overall message is that marketers should experiment, monitor performance, and adapt based on channel effectiveness rather than following a one‑size‑fits‑all prescription.

Questions this video answers

Test them all; success depends on how effectively you execute each channel, with current trends showing less Instagram, mixed Facebook, limited Google Ads, and growing interest in LinkedIn.

Chapters

David's asking, would you recommend cold emails, Facebook ads, or LinkedIn for, you know, getting into a niche? I would say test it all. Um, I mean, it's hard, hard to say. I, I was telling Josh here, you know, I sat on, uh, on a call with Frank Kern yesterday for an hour. Um, he and I just were chatting about what's working, what's not in the industry. And, you know, they're not doing anything on Instagram, um, and they're starting to pull away, I think, from Facebook. They're still doing actually a lot of Facebook. They're not doing a lot of Google Ads. It just all comes back to testing it. I know that kind of— I know that people are saying that LinkedIn is kind of the new place to target, and that's something that we, we want to do because we're not doing. But there's also other, other ways to improve what we already are doing as well. So it's hard to just say like, well, go here, go there, because it can all work. It just depends on how effective you are in those channels.