Marketing agencies should run paid ads for their own services. When structured right with proper budgets, Google and Facebook ads reliably generate qualified leads from people already searching for solutions like SEO, PPC, or website design.
We're going to do some things, but the whole goal is for them to drive to our appointment funnel and show up pre-positioned to buy and go through a sales process with us. So we'll start with in-market opportunities. I'm very surprised how many marketing agencies I talk with that aren't doing Google Ads for themselves and they're not running Facebook Ads for themselves. We got to eat our own dog food. And I promise you, when you structure it correctly and you put appropriate financial resources behind it, These can be great consistent drivers of appointments and sales. And so whatever niche you're in, there's people in your niche actively looking for SEO, for pay-per-click advertising, for website design. And so you just want to set up a very intentional campaign to capture anybody typing in your niche plus those services.
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