Why an operations person is your first, and most important agency hire

26 Apr 2026 · 1 min
0:34

In this segment, the speaker examines the trade‑offs of having clients prepay an entire year versus paying month‑to‑month. He notes that annual prepayment delivers immediate cash flow, locks the client in for the year, and can provide a tax benefit, but the large upfront price (e.g., $36,000 for a $3,000‑per‑month program) can make the sale harder to close. He expresses a personal preference for the stability of consistent monthly recurring revenue, yet he remains open to offering a limited number of annual prepay options each year as a strategic tool.

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