Creating content like books, podcasts, and webinars positions you as an expert, which leads to speaking invitations and clients willing to pay higher rates for your services.
So, so good, guys. Oftentimes when we think about creating content, whether that's publishing a book, doing webinars, being on podcasts, or, you know, putting out podcast content, sometimes it feels like you're just putting stuff in the ether and it's like, yeah, some of it has a direct response component, which is good, but some of it, it's just like, I don't know how that's going to materialize, but it will position you in the industry. And that positioning is what makes those types of speaking opportunities possible. And when you get in front of your ideal audience, whether at a live conference or on a Zoom webinar or something in the industry, you're looked to as an expert. And the expert— everybody's willing to pay premium to work with the expert in their space.
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