Joshua Nelson argues that law firms don't need more leads, they need better intake conversion. One firm handled 4,695 inbound calls and converted 20% into clients. Improving that to 22% through AI coaching would add roughly 164 cases and $2.5 million in annual revenue.
You know, we all hear it all the time. Those of us who've been head agencies for a while, it's like, oh, we sent you a whole bunch of leads, but you guys aren't converting really well. So you want to listen to calls and then if needed, you want to give them coaching to improve their intake. And we've actually developed a couple proprietary technologies. One's AI, one's a GoHighLevel product that helps the law firms improve their intake. So this is an example of one of our clients. These guys get 2,251 cases signed. So they had 4,695 calls, signed 920 of those as clients, and the calls converted at 20%. So again, you remember calls convert better in our niche. But if we can just work with their team, coach their team, use our AI product, and improve from 20% conversion to 22% conversion, these guys are going to sign an additional 164 cases in the year at $15,000. That's worth $2.5 million. To the firm. So you're going to look better. They're going to get more cases if you help them make their intake better.
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