Most agencies want AI but lack the foundation for it: clean data and clear processes. Without organized information and defined workflows, AI projects fail. A 320-person agency shows the reality: some staff rate 9-10 on AI skills, others are still learning, and that gap matters.
One of the biggest challenges that we have going into agencies and helping them with AI is they're not clean. They have really bad data. They have no processes. And then they're like, hey, I want AI. And we're like, it's really hard for us to work with that kind of a scenario. Whereas if we go in and somebody has organized data, they're really crisp on their processes, then we can do some really cool magic. So that's a little bit of a tactical tool that you guys can use to, to get this process started no matter where you are in the process. Now, I think as a company, like, we're not 100% AI first. We have some people that are 9s and 10s on the AI spectrum, and we certainly have people at each one with 320 people that are not quite there.
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