65% of video views happen on mobile, 85% of viewers watch with sound off, and most people bail after ten seconds. Short-form content isn't optional anymore if you want to reach people where they actually are.
Chapters
65% of Facebook videos are viewed from a mobile phone. So we always think they must be sitting in front of a TV potentially, maybe they're sitting at their desk, but almost everybody when they watch their— your video, they're sitting on a phone. 85% watch your videos with the sound off because where are they sitting when they're watching your video? Are they sitting on the bathroom potentially? Like literally 85% watch it with no sound and most people only watch 10 seconds. And so in today's market, there's a place for long form, absolutely. But you absolutely need to be thinking in bite-sized pieces. You need to be thinking about the short-form content in addition to your long-form videos because you can get a lot more attention in this way.