Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Why you shouldn't sell "Marketing Packages" as an agency? | Seven Figure Agency Growth Hack #shorts

Name: Why you shouldn't sell "Marketing Packages" as an agency? | Seven Figure Agency Growth Hack #shorts
Uploaded: 2023-01-12T21:28:18+00:00
Duration: 33 s
Channel: Joshua Nelson
Description: In this short advice clip, Joshua Nelson explains that the terminology agencies use to describe their services dramatically influences client perception…

12 Jan 2023 · 1 min

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In this short advice clip, Joshua Nelson explains that the terminology agencies use to describe their services dramatically influences client perception. He argues that calling offerings "marketing packages" triggers a subconscious association with one‑time, commoditized products—like a vacation package or a boxed item—while labeling the same services as "growth programs" evokes the idea of an ongoing, high‑value, educational or strategic partnership. By consistently using the term "growth program," an agency can set a tone of continuous engagement and higher perceived value, positioning itself more like a Seven Figure Agency rather than a commodity provider.

Chapters

Lots of people have marketing packages. You will never see somebody in my company use the word marketing packages. We sell growth programs. Even though they're exact same things, what happens subconsciously in their mind is very different. When you think of a package, you're thinking, I'm gonna purchase a vacation package, I'm getting a package in the mail, a box, something that is a commodity, a one-time thing. When I think about a program, I think about what— Seven Figure Agency. I think about a college program, things that are ongoing, something that is not going to be a one-time thing. That sets the tone.