A service business pricing strategy: calculate your total delivery cost and charge at least 3.5 times that amount. This covers client acquisition, overhead, and profit while positioning you as the premium provider rather than competing on price.
So the way you want to price your program in order to remain profitable while not losing deals is to, first of all, make yourself the most valuable delivery in the industry. Make sure you're good at what you do. Make sure that you've proven the results that you can get, and then don't compete on price. Figure out how much it's going to cost you to deliver in terms of the team, in terms of the tools, in terms of all that you do, and make sure that there's at least a 3.5x multiple against your delivery cost. Because without it, by the time you factor in your cost to acquire a client, by the time you factor in overhead, there's There's not gonna be much profit.
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