Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Work WIth Your Competitors

Name: Work WIth Your Competitors
Uploaded: 2022-03-22T00:00:01+00:00
Duration: 57 s
Channel: Joshua Nelson
Description: Large agencies like Resolution Media refer small-business leads they can't serve to smaller competitors. Niche agencies turn away clients outside their…

22 Mar 2022 · 1 min

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Large agencies like Resolution Media refer small-business leads they can't serve to smaller competitors. Niche agencies turn away clients outside their focus, like plumbing shops in saturated markets, and can send those prospects elsewhere instead. Strategic referral partnerships with non-competing firms generate qualified leads both ways.

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calling on competitors and calling on complementary businesses to get referrals. And so the competitors were generally much larger than me. So there was an agency called Resolution Media, which is owned by Omnicom now, that I think has 3,000 to 5,000 employees. At the time I think they had 50 to 100. They referred all of their small business leads to me.
That's a great idea. You know, even like, you know, a lot of people look at us, Plumbing and HVAC SEO, and think, oh, can't touch the plumbing niche. Well, the reality is we have to turn away a lot of business 'cause they're not a right fit or they're in a market that we've already got closed. And so even buddying up with agencies in the niche that you're in and trying to find strategic opportunities where they can refer business out to you, um, is a great play.