Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

You don’t need passion for plumbing. Love the people in it

Name: You don’t need passion for plumbing. Love the people in it
Uploaded: 2025-10-17T17:01:05+00:00
Duration: 28 s
Channel: Joshua Nelson
Description: In this short advisory monologue, the speaker argues that digital marketing agencies should select a niche based on personal experience or affinity…

17 Oct 2025 · 0 min

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In this short advisory monologue, the speaker argues that digital marketing agencies should select a niche based on personal experience or affinity rather than pure passion. He emphasizes that any market can be served, but choosing one you understand and enjoy interacting with leads to better results. Using plumbing and HVAC as a concrete example, he notes that while he isn’t deeply passionate about the home‑services trade, he appreciates the people in the industry, the consistent high demand for their services, and the satisfaction of seeing those clients succeed. The core message is that love for the people and market dynamics outweighs the need for personal passion when picking a niche.

I think it's important that you like the niche, right? You can work with anybody, you can work with pretty much any market as a digital marketing agency. You might as well choose one that you've got some experience in, and you have to have some level of affinity. You enjoy the industry, you enjoy talking to those people. Doesn't have to be your passion. In our case, we work with plumbing and HVAC companies. I can't say that I'm super passionate about the plumbing home services trade, but I do love the people. I do love the fact that it's a service that's in high demand, and I like to see our clients in that industry win.