Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Your clients aren't waiting for results....| Seven Figure Agency

Name: Your clients aren't waiting for results....| Seven Figure Agency
Uploaded: 2024-08-02T19:04:03+00:00
Duration: 55 s
Channel: Joshua Nelson
Description: In this segment, the speaker addresses a common challenge for agencies—clients often become impatient while long‑term strategies like SEO mature. He…

2 Aug 2024 · 1 min

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In this segment, the speaker addresses a common challenge for agencies—clients often become impatient while long‑term strategies like SEO mature. He explains that agencies can mitigate this by deliberately engineering "quick wins" early in the engagement. Even for SEO‑focused work, launching a paid‑search campaign within the first week can generate leads and sales within a few weeks, providing tangible results while the website and organic rankings are still gestating. Strong communication and clear expectation‑setting are emphasized as essential; when clients see early wins, their confidence and belief in the agency’s direction increase, leading to higher satisfaction and continued partnership.

Chapters

engineer quick wins. Like, if we're building websites, if we're creating content, if we're working on SEO, there's a gestation period for that stuff, right? We build the website today and it takes us 4 weeks to get it live, and we do an amazing job. It might take another month or 2 months before they start to see anything from that. You can set great expectations with the client, but still, by the time month 2, by the time month 3 comes around, they start calling and, hey, what's going on? Hey, like, I haven't gotten any return on investment. Where are we? And we used to struggle with this to make sure they're getting results quicker. And so you can engineer quick wins into your process. You know, even if you're an SEO agency, there's no reason you can't launch a paid search campaign within the first week. And that's what we try and do, so that they start to get some leads, they start to get some sales within the first couple of weeks. Because if the communication is strong, the expectations are properly set, and we're actually generating some wins, now they're like, man, this is going to be a home run. And they're excited, and they're on board, and they have a high belief in where things are headed.