Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

You’re Choosing A Niche You Don’t Understand | Seven Figure Agency #shorts

Name: You’re Choosing A Niche You Don’t Understand | Seven Figure Agency #shorts
Uploaded: 2024-07-30T19:00:21+00:00
Duration: 40 s
Channel: Joshua Nelson
Description: In this short advisory video, the speaker warns agency owners and marketers to only target niches they have personal experience, affinity, or passion…

30 Jul 2024 · 1 min

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In this short advisory video, the speaker warns agency owners and marketers to only target niches they have personal experience, affinity, or passion for. Using plastic surgery as an illustrative example, he notes that while the industry has high marketing budgets, national associations, and frequent events—making it attractive—it is a poor fit for someone without prior involvement or genuine interest. He stresses that working daily with a niche requires attending events, creating content, and building relationships, so mutual respect and genuine enthusiasm are essential. The core message is to select a niche you understand and care about, rather than chasing lucrative markets you know nothing about.

Chapters

Do you have a background or affinity for the niche? You wanna make sure that you've got a little of experience in the industry. Like, find a big industry, plastic surgery. They've got a high propensity to spend on marketing. They've got a national association that I could participate in. They've got these events that are happening. Josh, this is it. This is the one. But you've never done any business in plastic surgery. You don't know anything about it. You don't really even care about it all that much. Is there any passion there? But if you're gonna work with this industry day in and day out, you're gonna be at their events, You're going to be creating content for them. You might as well make sure that you've got an industry that you want to play in. And that you have mutual respect for the people that you're going to be working with.