Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

You’re losing leads by not giving them this option

Name: You’re losing leads by not giving them this option
Uploaded: 2025-04-14T16:15:19+00:00
Duration: 37 s
Channel: Joshua Nelson
Description: In this concise YouTube segment, the speaker advises home‑services businesses on two pivotal factors that dramatically improve lead conversion. First…

14 Apr 2025 · 1 min

Watch on YouTube

0:37

In this concise YouTube segment, the speaker advises home‑services businesses on two pivotal factors that dramatically improve lead conversion. First, they stress the need to align with the prospect’s preferred conversion channel: while phone calls have traditionally been the default, modern customers increasingly expect two‑way text messaging and the ability to book services directly online. Failing to offer these options hampers lead generation. Second, the speaker highlights personality and authenticity as essential trust builders—people are more likely to do business with individuals they know, like, and trust. Together, channel flexibility and genuine interaction form a powerful conversion strategy.

Chapters

And in home services today, two things will really, really massively help with conversion. Number one is converting the way that the prospect wants to convert. And used to be it was all about the phone call. And I still love to optimize for the phone call, but today's customer and tomorrow's customer especially would prefer a two-way text message or book directly online, right? And so if we're not putting those types of conversion opportunities into the mix, that's gonna harm our ability to convert and generate leads over time. I also think personality and authenticity is one of the key drivers of conversion. People want to do business with people they know, like, and trust.