AMOY: What is Your Brand?

Personal branding isn't marketing hype. It's your spiritual purpose made visible through every choice you make. Ask yourself if each response supports your yes-brand, and use that as a compass for where you spend your energy.
Chapters
Good morning, everyone. Here is your Moment of Yes for today. Happy Wednesday. It's hump day, isn't it? All right. Get your hump day on, people. So today's Moment of Yes, we are all in today's day and age, we are familiar and used to this concept and idea of branding. We obviously, companies, we know how companies try to brand themselves to create an image of who they are and what they stand for. Athletes and celebrities, we hear them talking about their brand all the time, what they attach themselves to, what products they support and endorse, etc. It's usually done from a marketing standpoint as far as how to only boost, continue to boost their image or boost their marketing power. As a result, we're all used to that idea. If you thought about yourself and you thought about who you were, What is your brand? What is it that you represent and what is it that you stand for? Essentially, our purpose, our yes, is sort of— we express it. It's kind of our brand. It's what we spend our time doing. It's what we give our energy, our power, our life to. And then as a result, sort of How we respond to situations, our character, how we choose to respond is really an extension of our personal brand, our personal purpose, what we want to represent or how we want to express ourselves. Take away the marketing, take away the PR aspect of how we think of branding and think of yourself, think of your purpose from from that spiritual, from that inspirational standpoint of every choice, every decision, every way that you choose to respond to something is an extension of your yes brand, your purpose, of the impact that you want to have on the world. And then you can go, okay, you can start to make decisions and choose based on does this response Support my brand, my yes. And then it gives us a nice compass of how to respond to situations, what to give our energy to, and definitely what not to give our energy to. So that's your moment of yes for today. Hump day, everyone. Have a wonderful, wonderful day. Thank you, Travis.










