Tomer Molovinsky explains how mobile apps work as direct-response marketing for coffee shops. Push notifications get responses within 30 to 60 minutes, and more app downloads mean more people to reach with promotions.
Mobile apps are right here, right now. When you have an app, it's for the most part, it's not about ordering for tomorrow, it's for ordering and picking up today. So when you send a push notification, you're going to expect most of your responses are going to come, like, within an hour, certainly, but probably even within, like, a half an hour of sending that push notification. And that's what we call in marketing, direct response marketing. You send to your target audience, boom, they click and they buy from you. And obviously, the more people download your app, the bigger audience you're going to have, and that promotion will be more popular and easier for you to sell. So.
