DIY Sip Club: Add Unlimited Coffee Subscriptions to Your Mobile Ordering App #mobileordering

So part of the hook is just like most people today prefer to order on a mobile device because it's more convenient. And you know, websites, especially on a phone, can be a little clunky. They're slow, it's hard to log in. I got to add my credit card. Where an app is just easy. You're texted your code to log in, you're right in. You do Apple pay on checkout. It's like no hassle. It's right there on your, on your home screen. But one of the hooks, I think Panera is most popular at this, the Panera sip club. It's like, hey, if you download our app, you can then have this 15amonth or so club where you can get free coffee multiple times a day. And what they've seen is people that actually download the app and subscribe. And today it's hundreds of thousands of people. They actually spend 70% more than non members. So obviously if you're giving people free coffee every day through the app and additional perks, then that helps to incentivize people.