Tomer Molovinsky shows how to use Square's app to run double-points promotions during slow hours like 4-6 PM. Target specific items, schedule them through fall, and broadcast through the app so customers earn points automatically on in-app purchases without cutting into margins.
Third part of the playbook are to set up double points at certain slower times of day. So this is really easy to do within square. You can select either the item or the category, and then you select what day a week this is a recurring promotion, or you can even set an end date on it. So let's say you just want it to run through the fall and promoting your matcha drinks, you can easily do that. And the good news is that's all going to be enacted within your app. That's on per diem, so everything set up in square goes to the app. People will get those double points when they purchase from 4 to 6 through the app, and then you can use the app to really blast that message out there. This is a great promotion because people get their endorphins that they typically get from a promotion, but they're not hurting your margins the same way that streak discounting does.
